(Duration : 7 Days)
Brand Communication is one of the key issues in marketing today. Brands outlast products if managed properly. In the highly competitive and fragmented market, positioning a brand is toughest task for the brand managers.
The programme aims at enhancing the thinking skills of the participants. Brand Communication precedes preparing a commercial, what thinking goes in preparing a message, which elements need to be taken into account and how to leverage consumers/prospects understanding of various objects into brand communication, are major objectives of the programme.