Business Communication

Duration : 7 Days

Introduction :

Business Communication is goal oriented. The rules, regulations and policies of a company have to be communicated to people within and outside the organization. Business Communication is regulated by certain rules and norms. In early times, business communication was limited to paper-work, telephone calls etc. But now with advent of technology, we have cell phones, video conferencing, emails, and satellite communication to support business communication. Effective business communication helps in building goodwill of an organization.

In the "Business Communication" certificate program students concentrate on written and oral communication, and individual and team projects. The Business Communication certification course which was conducted for the students was designed with the major objective for communication specialist roles in entertainment, health care, public relations, advertising, publishing, technology, and many other professional areas.

The Communications industry is strong and growing rapidly. Entering a burgeoning market the "Business Communication" certificate program will provide the students with a valuable credential and custom-designed courses intended to give the skills needed to negotiate their way into a successful career in Communications. The Business Communication certification course program serves to build partnerships, define intellectual resources, and promote ideas, products or services in order to create business value. Built around a set of well-defined learning objectives designed to provide students with the skills needed to become effective communicators, the program presents the fundamentals of communication in a business environment such as business writing, problem solving, and decision making techniques. Additional topics include: negotiation skills, group facilitation skills, presentation skills, and interviewing within the professional context.

Objectives :

The main objective of this program focuses on providing professionals the tools and techniques necessary to foster open dialogue, project credibility, and effectively communicate, even in challenging situations.

Highly Recommended for :

The program is well-suited to all professionals seeking to become effective communicators in their companies or organizations. Students will develop and enhance communication skills such as listening, sharing information, problem solving, practicing awareness of nonverbal behavior, and expressing one's thoughts clearly and concisely.

Program Benefits :

  • Apply a variety of communication deliverables such as assessing an audience, formulating communication objectives, selecting language and tone, and identifying nonverbal behavior.
  • Provide immediate usable skills needed to quickly, confidently and assertively identify and deal with various types of people, difficult or not, in a variety of contexts while marinating your own self confidence.
  • Improve your business writing skills by learning how to articulate your thoughts clearly, concisely and with a style that gets your writing read properly in the business environment.
  • Recognize common obstacles to effective problem solving and decision making.
  • Gain insight into the art and science of negotiation and recognize how to be a part of a negotiation team.
  • Utilize multiple organizational strategies for preparing oral presentations

Contents :

Basic Communication in The Business Environment: Through interactive discussions, role plays and activities the following areas are covered: verbal and nonverbal communication; defensive/supportive communication; assertiveness, submissiveness and aggressiveness; active listening; receiving and providing criticism; team building; delegation of responsibilities; empowerment; management and sales strategies; leadership; customer service; interviewing/recruiting; conflict resolution.

Dealing Tactfully with Difficult People: This course provides fresh insights and immediately usable skills needed to quickly, confidently and assertively identify and deal with various types of people, difficult or not, in a variety of contexts while marinating your own self confidence.

Business Writing: This class is designed to help intermediate and advanced speakers of English refine grammar and learn specialized terminology for use in business. The course will address specific vocabulary, written and oral language and improve workplace interactions in order to enhance professional communication.

Speaking Persuasively: Students will vastly improve their public speaking skills while learning and practicing the art of persuasion. Topics include: Stage fright, body language, psychological variables of an audience, changing attitudes, speech organization, assertive communication & impromptu speaking.

Problem Solving and Decision Making: To get a conceptual framework to approaching problem-solving and decision-making situations with clarity and confidence. Gain competence in making effective decisions based on accurate assessment of a problem and preparing creative alternative solutions.

Negotiation Skills: Business managers and professionals will benefit by examining positional bargaining, cooperative approaches to impasses and collaborative styles of negotiation techniques.

Presentation Skills Workshop: Dynamic presentation skills are a "must" for those in marketing, advertising and design management, public relations, fund-raising, sales and other careers that require the ability to communicate persuasively and with confidence. Participants practice exercises designed specifically for them, have the opportunity to make several presentations, and receive positive feedback and personal coaching from the instructor.


Certificates and Handouts.