(Duration : 8 Days)
Marketing Research is the fundamental stage in any marketing activity and is the lifeblood of any businesses. But even the best business plans will go wrong if the Marketing Research skills are not up to delivering the volume of direction and information at the time it is needed.
This Certification course will build a good foundation for the participants who are entering into the field of marketing. It is for anyone who requires the knowledge and skills to work as a competent, professional salesperson also. How to identify the right target market is taught in this course. The principles of effective selling are clearly explained and delegates are shown with the help of Role Plays & Clippings how to apply the principles in face-to-face situations with customers.
Day 1 - Introduction
Day 2 - Elements of M.R
Day 3 - Hypotheses Construction
Day 4 - Designing the questionnaire
Day 5 - Workshop
Day 6 - Interpretative Portion
Day 7 - Case study of Lux Purple beauty Soap of HUL
Day 8 - Class Test on above topics (Purely Practical Test)