Echoes IIM – Khozikode event has organized two full days workshop on “DIGITAL MARKETING” in collaboration with MBA Department , Kamla Nehru Mahavidyalaya ,Nagpur on 22nd & 23rd January ,2018. Around 65 students have participated in this workshop from different colleges of Nagpur. Hemant Garhewal (BCCA-III), Simran Wasnik(BCCA-III), Subham Madankar (MCM-I) & Rashmeet Bhatia(BBA-II) from Dr. Ambedkar Institute of Management Studies & Research ,Nagpur participated in this workshop. Digital Marketing expert, Pranav Nair ,Mumbai has conducted the two days session .He delivered a lecture on SEO ,Linkedin, Google Webmaster, Google Adwords ,Podcasts, Digibank ,etc. Group activity was undertaken in which each group has prepared a presentation and delivered it to the eminent guests and participants. On the basis of presentation skills and knowledge, Simran Wasnik ,student from BCCA final year was selected for Echoes 2018 in IIM Khozikhode. The overall session was informative as it includes latest digital marketing trends like google apps, Search engine optimization, twitter, youtube, etc.