DAIMSR is breaking down the barriers to digital learning by conducting highly market-oriented certification courses. The current scenario presents big learning needs and challenges and DAIMSR is addressing these challenges by leveraging the reach and power of digital learning. To empower students in improving their digital marketing skills and develop new capabilities to adapt to current market needs, DAIMSR conducted a 10 Days value added course on Advanced Search Engine optimization from 24tm May,21 to 4^th June 21 in collaboration with Pune-based preeminent Digital Marketing Training Institute NSDM. The course objective was to teach students how digital platforms can contribute towards achieving business objectives. The 30 Hours course was conducted by well-known trainer Mr. Govind Chandak, Business Head of NSDM India who with his expertise imparted knowledge about Search engine, SEO, White HAT & Black HAT SEO, Google Algorithms, etc. The 10 days course was appreciated by Dr. Monika Jain, Department Head, BCCA.